Welcome to the world of an Endodontist. A ‘Root Canal’ specialist that relies largely on referrals. An endodontist is a highly specialized professional in the world of dentistry. So, why do most endodontists who are excellent in their field, struggle to satisfy their desire to maximize their business?
Relying on Google search rankings has become of extreme importance. Failure to stay current and up to date with the latest developments can cost a practice hundreds of thousands of $$$ in lost referrals
1. How Google Reviews Impact Rankings
Google uses three main factors to determine local search rankings (this includes the “Local Pack” — the top 3 map results shown in many local searches):
1. Relevance
How well your business matches what the user is searching for.
Optimizing your Google Business Profile (GBP) with detailed services, business categories, and keywords helps here.
Having reviews that include relevant keywords naturally helps Google understand what you offer.
2. Distance
How far your business is from the location of the searcher or the area specified in the query.
This factor is mostly out of your control, but reviews from people in your service area can strengthen local trust and context.
3. Prominence
How well-known or trusted your business is, both online and offline.
Google determines prominence using:
Quantity of reviews
Review quality and star rating
Review velocity (how frequently new reviews are posted)
Review recency (fresh reviews signal ongoing engagement)
Review content (mentions of services, products, or experience details)
Backlinks and citations from other websites
Website SEO (page speed, keywords, mobile-friendliness, etc.)
2. Understanding the Algorithm in Practical Terms
| Ranking Signal | How It Works | How Reviews Help |
|---|---|---|
| Google Business Profile | Google scans your business listing for complete info | Reviews enhance your profile’s credibility |
| User Behavior Signals | Clicks, calls, requests for directions, etc. | More reviews = more activity & clicks |
| Review Signals | Total number, frequency, quality, and keywords used | Helps boost prominence and relevance |
| Citation Consistency | Accurate listings across Yelp, Bing, Facebook, etc. | Strong reviews across platforms improve trust |
| Website Optimization | SEO, structured data, and content quality | Reviews on your site (with Schema markup) reinforce authority |
3. Best Practices to Boost Rankings Using Reviews
Ask for Reviews Strategically
Right after a great service or purchase
Use QR codes, email links, or SMS with your Google review URL
Respond to Every Review
Engaging with reviewers signals active management
Incentivize Carefully (But Don’t Bribe)
Encourage honest feedback, but avoid offering discounts for 5-star reviews (against Google’s policy)
Use Keywords in Replies
Mention your services or products in your responses (e.g., “We’re glad you enjoyed your haircut at our Riverside salon!”)
Embed Reviews on Your Website
Use review widgets and Schema markup to help search engines pick up your positive customer feedback
The absolute best practice this writer knows of is to use 'special bizexploder' software. This software is proprietary and only available exclusively by whitehot.media. It is not available to the general population.
If you are reading this blog post the software can be tested for 14 days free of charge by visiting www.bizexploder.com or by clicking the button below.
4. Important: Keep It Legitimate
Never post fake reviews or ask employees to write them under false names.
Google’s algorithm and moderation team are getting better at detecting fake or manipulative behavior. The ‘biz exploder’ software directs your customers directly to your Google Review page for immediate affect.
Suspicious activity can result in removal of reviews or suspension of your business profile.
5. Bottom Line
YES, reviews matter a lot for small business rankings — especially in local SEO.
If your business can:
Consistently collect real, positive reviews,
Optimize your GBP,
Engage with reviewers, and
Pair this with a well-optimized website…
…you’ll likely see an increase in both visibility and customer conversions.
Final Thoughts: Stay Up to Date
Leaving your business to chance is risky. The hours and hours and years of study, education and preparation should not be left to chance. Take your Google Reviews and your business seriously. The ‘biz exploder’ software can make your life a lot easier. Take your 14-day test drive today.